26 Mar 2015 
 Magento 
 12 Mar 2015 

How to override the elevetozoom option in RWD theme Magento 1.9

Step 1:
Search the file on the location
\skin\frontend\rwd\[Custom]\js\app.js
Search for elevatezoom call in the code, you can found this in line number 1194
image.elevateZoom();